Give Your Bra a Day Off: The Secret to Making Your Lingerie Last

We all have that one favorite bra—the one that fits perfectly, feels like a second skin, and gives you the perfect silhouette. It’s tempting to reach for it every single morning, but did you know that wearing the same bra two days in a row is the fastest way to wear it out?

Let the Elastic Breathe

The delicate elastic fibers in your bra (especially in fine lace like our signature Alice collection) work hard all day to provide lift and support. As you wear it, your body heat and movement stretch those fibers out.

To maintain its "snap-back" ability and firm fit, the elastic needs 24 to 48 hours to fully recover. If you put the same bra back on the next morning, the fibers stay stretched, eventually leading to a loose band and sagging cups long before their time.

The Power of Rotation

By rotating between three or four different bras, you aren't just changing your look—you’re extending the life of your investment. Alternating your daily favorites ensures that the elastic stays crisp and the fit remains as perfect as the day you bought it.

As highlighted in this video by The New York Times, Your Bra Needs Days Off, giving your intimates a break is the ultimate "Smarter Living" hack for your wardrobe.

Timpa Lingerie  Tip: Treat yourself to a second color of your favorite style. That way, you don't have to sacrifice your favorite fit just to give the elastic a rest!